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Congratulations R. John Wright on your Cover Story in Teddy Bear and Friends Magazine
to Susan & R. John Wright on your cover story in Teddy Bear & Friends Magazine

 
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Steiff Tradition
Creator of the First Teddy Bear
As the second oldest German toy company still in existence, Steiff has played a very influential role in how the world plays. Margarete Steiff designed the first soft-filled fabric toy animal, an elephant made of felt, and began the family business. Margarete's nephew Richard Steiff studied art in Stuttgart and brought a heightened sense of realism to Steiff designs. In 1902, Steiff created the 55PB, a mohair plush bear that is the basis for the modern Teddy Bear we know today.

In 1902, Clifford Berryman, a well-know cartoonist for the Washington Post, made popular a caricature little bear with American president Theodore Roosevelt: thus, the "Teddy" bear was born. Children and adults have made the Teddy bear an iconic toy, universally loved and adored. Over the years, Steiff's focus on delighting children with realistic soft animals brought them fame around the world. Their innovations in airbrushing, choice materials and manufacturing have created toys that are prized everywhere.


Steiff continues to create Teddy bears and other animal friends at their factory in the small town of Gienham, Germany. After 125 years, Steiff continues to lead the world in the finest Teddy bear designs and manufacturing. Their commitment to quality and excellence has brought joy to generations around the world.

Photo shows Danny and Barrie of The Toy Shoppe in one of their many visits to the Steiff factory and archives seeking inspiration for our Toy Shoppe exclusive editions by Steiff.
 

Manufacturing is much more than just an empty word at Steiff. They have filled the term with life staying true to the tradition and spirit of the founder of Steiff, Margarete Steiff.

Where things are created by hand, there is always a lot of creativity, energy, ability, experience, enthusiasm for the little details and dexterity at work. Steiff creations are hand made with lots of love - love of detail and love of the finished product itself. It is exactly this enthusiasm for the beautiful things in life, the extraordinary and the desire for perfection that you will feel when you hold a Steiff animal in your hands. Each Steiff animal tells his own story. He tells of his soft, comical or even untamed, wild, role models in nature. He reveals his own personal story of his journey from a bold vision, to an initial idea and his first birthday as a sample animal. He tells a tale of his creation from the finest materials - precious wool felt and cuddly plush of fine alpaca and mohair. His friendly eyes and hand stitched features reveal the moment in which he received his unmistakable character. It seems as if time stands still for just a moment when you see that friendly, curious smile of your new Steiff friend for the very first time. Your new friend is sure to make you happy and may even bring back memories you thought had been lost forever - memories to cherish and share with your Steiff friend forever.

 

Steiff takes pride in using only the finest materials for each of their creations. With their unique silky-soft tuft, Steiff creations are always love at first touch. Each time you snuggle up with your Steiff friend, his soft cuddly nature will melt your heart and delight your inner child.

Alpaca
Gold Of The Incas

The luxurious wool from the fur of an Alpaca is the warmest and thickest natural fiber that exists. Many years ago, Steiff discovered the exclusive alpaca for production of wonderful Steiff products. With its incomparable quality and lasting value, alpaca embodies an aesthetic quality and sensuousness at the same time. Thanks to the natural unsurpassable qualities of alpaca, Steiff creations retain their long lasting beauty.
Mohair
Nature's Masterpiece

Silky smooth, lustrous and a gentle softness that invites you to touch and feel: all of these are characteristics of mohair. It is a fascinating natural fiber obtained from the very long, curly and sumptuous white fur of the angora goat - one of the most valuable races of goats in the world. Since 1901, Steiff has used this wonderfully lustrous, thick and velvety-feeling beautiful fiber to make their creations.
Woven Fur
Soft To The Touch

A Steiff animal owes its lifelike character to its exceptionally real and natural-feeling coat made of woven fur. This is the result of a unique three-dimensional weaving technique in which the wonderfully soft woven fur is made. The thread is woven perpendicularly into the cotton backing – thus giving each Steiff creation a lifelike character of their real role model. It is so delightfully soft that it entices you to cuddle them, stroke them and play with them.

 

Steiff's "Button-in-Ear" signifies the best of the best! Each Steiff creation proudly wears an ear tag - a clear & recognizable identification.

Yellow Tag
Original Collection

Every original Steiff animal with Steiff's world famous trademark, the "Button-in-Ear", shows that this is one of the many, wonderful creations from the vast Steiff assortment – an unmistakable original from the famous company with a long-standing tradition. Both big and small Steiff fans immediately recognize the yellow ear tag.
White Tag
Limited Edition

All the animals and Teddy bears at Steiff are very pleased to receive the extraordinary distinction of the white & red ear tag because these are produced in a limited edition. Only a limited number is available and some are only available in certain countries. Each of these Steiff creations comes with a certificate that insures its authenticity.
Black Tag
Replica

Each creation of the replica series by Steiff is an extraordinary historic character. These true-to-original creations are reproduced exactly according to their historic Steiff role models. All replicas have a white & black ear tag to show their special status and the true-to-original "Button-in-Ear" from the respective year of production.
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