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Sleep Well Bear Music Box, Pink EAN 239540
by Steiff 

$42.95   $34.36


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Sleep Well Bear Grip Toy, Pink EAN 239557
by Steiff 

$17.95   $14.36


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Angel Teddy Bear Ornament EAN 035319
by Steiff 

$99.00   $69.30


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Lumia Teddy Bear EAN 035272
by Steiff 


AMC $45.00/mo


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Free Shipping on Orders Over $99 w/code FREESHIP

Enchanted Forest Stag Graphite EAN 025969
by Steiff 


AMC $45.00/mo


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Free Shipping on Orders Over $99 w/code FREESHIP

Enchanted Forest Teddy Bear Gold EAN 025945
by Steiff 


AMC $41.67/mo


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Free Shipping on Orders Over $99 w/code FREESHIP

Enchanted Forest Teddy Bear Brown EAN 025884
by Steiff 


AMC $45.00/mo


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Free Shipping on Orders Over $99 w/code FREESHIP

Possy Squirrel EAN 072147
by Steiff 


AMC $43.33/mo


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Free Shipping on Orders Over $99 w/code FREESHIP

Happy EAN 012648
by Steiff 



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Oskar Dangling Stork EAN 064661
by Steiff 


AMC $44.50/mo


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Leo Baby Dangling Lion EAN 065651
by Steiff 


AMC $45.00/mo


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URS Bear EAN 070044 24 inch
by Steiff 


AMC $39.00/mo


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Steiff Editions At The Toy Shoppe
Exclusive Steiff Editions At The Toy Shoppe
Worldwide Steiff Editions At The Toy Shoppe
North American Steiff Editions At The Toy Shoppe
Steiff Replica Editions At The Toy Shoppe
Steiff Club Editions At The Toy Shoppe
Baby-Safe Steiff Editions At The Toy Shoppe
Steiff Personalized Bears At The Toy Shoppe
The Toy Shoppe Is Your Best Shoppe For Steiff Teddy Bears & Animals

Good News For Collectors: The Toy Shoppe Is Steiff's Largest Authorized Dealer In The United States

Danny And Barrie with Maximillian Teddy BearWhen the doors first opened at our new shop in 1975, we were thrilled that the very first box we opened contained a Steiff Teddy bear. After forty years, we still have that same passion for Steiff Teddy bears and have shared it with thousands of Steiff entusiasts around the world! It has been our pleasure.

The Toy Shoppe has earned the prestigious Best In America status from Steiff

With our due diligent to offering the full line of Steiff Teddy bears, collectible limited editions, special editions, children's toys and baby toys, The Toy Shoppe has earned the status of Best In America. We are very proud of this distinction and know that we owe this recognition to all of our friendly, knowledgable staff who love Steiff as much as our collectors.

The Toy Shoppe is an Authorized Steiff Club Store

The Steiff Club was designed for those who love Steiff and are looking to expand their Steiff knowledge, activities and opportunities. The club includes the Steiff Club magazine, invitations to Steiff events and special edition Teddy bears and animals. The Toy Shoppe is the best place for collectors to join the Steiff Club. Being designated officially as an Authorized Steiff Club Store allows us to provide you with a new Steffi Club membership or a renewal of your existing annual membership. We are the best source for all of your special Steiff Club editions and offer all the services you expect from us like easy AMC payment plans, terrific packing on your precious Steiff bear and fast shipping to your home.

These designations from Steiff support what we have always known:

The Toy Shoppe is always your best shop to buy Steiff Teddy bears and animal friends!


New 2015 Steiff Fall Release: Clarence Will Be The Final Swarovski Teddy Bear

Clarence, The Final Swarovski Bear

Steiff Clarence, The Swarovski Teddy Bear with OrnamentSteiff Teddy bears with Swarovski ornaments have been very popular since the first edition, Daniel, wore the very first, specially-made Xillion Button-In-Ear tag! Each subsequent Swarovski Teddy bear has been in high demand from both Steiff and Swarovski collectors. The final of these brilliant bears is Clarence, the Swarovski Teddy bear for 2015! Do your remember that famous saying,

"Every time a bell rings, an angel gets his wings"
Well, around Clarence's neck is a sparkling ornament in the shape of angel wings. He will be a wonderful addition to your holiday festivities.

Remember, this is the final in the series of Steiff Swarovski bears with a holiday ornament so don't miss your opportunity to bring him home!

See Clarence, the Swarovksi Teddy bear


New 2015 Steiff Fall Release Teddy Bears And Animals Are At The Toy Shoppe

The New Steiff Fall Releases Are Available At The Toy Shoppe

New 2015 Steiff Fall EditionsIn July, Steiff released their new Fall line up of Teddy bears and friends for 2015. What a great selection! Steiff brought in many new, exciting white tag limited editions like Bugs Bunny and the Tasmanian Devil, two of our favorite Warner Brother's characters! Plus there our two new friends from the Hundred Acre Woods, Tigger and Eeyore to play along with Piglet. And Steiff is bringing some old friends back with their new collection of Classic Steiff Bears. The first in the series is Jackie Bear, one of our favorite Steiff designs of all time.


The Must-Have Steiff Teddy Bear For 2015 Is At The Toy Shoppe

The 135 Year Jubilee Teddy Bear Is The Must-Have Steiff Edition For 2015

Steiff 135 year Jubilee Teddy Bear EAN 034046The history of Steiff began with a little elephant. As the legend goes, a young Margarete Steiff overcame many challenges and completed her training as a seamstress at the age of 17. She worked in this trade for many years and even ran her own dress-making business. In the magazine Modenwelt (Fashion World) from December 8, 1879, Margarete saw the sewing pattern for a small stuffed elephant. Using this pattern, she made the elephant as a pin cushion, but soon the little stuffed animals became very popular as children's toys. And so Steiff literally began with an elephant.

The 135 Year Jubilee Teddy Bear commemorates that magical moment in Steiff history with both a wonderful, classic Steiff Teddy and a felt elephant with a colorful saddle. Symbolic of that historic year, the Jubilee Teddy is a limited edition of only 1,880.

See more about this must-have edition here


New Steiff Teddy Bears & Animals For 2015 At The Toy Shoppe

Shop The Exciting Line Of All-New, 2015 Limited Editions By Steiff At The Toy Shoppe.

Steiff Paddington Bear 2015 EAN 664892In January, Steiff of Germany announced their new line of limited edition Teddy bears and other animal friends to the delight of collectors everywhere! These include a range of terrific characters created with tradition Steiff appeal. One of our favorites is the Paddington Bear 2015 EAN 664892. This is a petite edition of the popular storybook and movie character that is beloved by the world.

Also, the Jubilee Teddy Bear is a wonderful fellow with a golden satin bow around his neck. His paw pad is embroidered with the words "135 jahre" which means 135 years in German. This limited edition celebrates 135 years since Margarete Steiff created the little elephant that would be the foundation of Steiff. In honor of this 135th Anniversary, the Jubilee Teddy holds a facsimile of the original elephant in his paw! He is limited to only 1880 pieces (1800 was the year Margarete created that first elephant!).

Steiff Davis Teddy Bear EAN 034046Davis is a unique Teddy bear and the latest in the line of batik Teddy bers by Steiff. With a unique petrol-colored coat and the lucky dice around his neck, Davis is sure to be the highlight of the Casino series and a star in your collection!

The Casino Royale Collection by Steiff is their newest series of bears and animals for 2015. These wonderful bears and cat have taken inspiration from the excitement and mystique of a trip to the fabulous casinos of Europe! Click here to see the entire 2015 Casino collection!

Shop Steiff 2015 Editions here


The Toy Shoppe Is The Best Store To Buy All Your Steiff Teddy Bears & Animal Friends

The Toy Shoppe is your best shop to buy Steiff Teddy bears in the USA. You'll enjoy shopping our huge selection of White Tag limited editions, Yellow Tag open editions and exclusive editions available only at The Toy Shoppe.

We offer a great selection of North American exclusives, Worldwide editions, and even Steiff European exclusives. If you are looking for hard-to-find retired editions, call us toll free at 1 800 447-7995. We have a great selection of rare retired editions. Shop The Toy Shoppe for the finest selection of Steiff Teddy bears and animals in the world!

Since 1975, The Toy Shoppe has offered the finest Teddy bears and animal friends from around the world. Our interest-free flexible payment plans are easy and make your collecting fun and stress free. And you won't find a more knowledgable, friendly staff than at The Toy Shoppe.

Visit us in Richmond, Virginia. Our gallery is conveniently located and a quick stop when travelling through Virginia. Click on the "view larger" link below the map to get directs through Google maps. We look forward to meeting you in person!

Video Fun

We know you will enjoy this fun video featuring Steiff's Bonzo replica
based on the beloved character originally created by George Studdy in 1911.

The World Famous Steiff Button-In-Ear Tag

Steiff's "Button-in-Ear" Signifies The Best Of The Best

Each Steiff creation proudly wears an ear tag. Recognized worldwide, this symbol is a clear identification of genuine Steiff products and quality.

Yellow Tag Original Collection

Every original Steiff animal with Steiff's world famous trademark, the "Button-in-Ear", shows that this is one of the many, wonderful creations from the vast Steiff assortment - an unmistakable original from the famous company with a long-standing tradition. Both big and small Steiff fans immediately recognize the yellow ear tag.

White Tag Limited Edition

All the animals and Teddy bears at Steiff are very pleased to receive the extraordinary distinction of the white & red ear tag because these are produced in a limited edition. Only a limited number is available and some are only available in certain countries. Each of these Steiff creations comes with a certificate that insures its authenticity.

Black Tag Replica

Each creation of the replica series by Steiff is an extraordinary historic character. These true-to-original creations are reproduced exactly according to their historic Steiff role models. All replicas have a white & black ear tag to show their special status and the true-to-original "Button-in-Ear" from the respective year of production.

Silver Tag Selections

The Steiff Selection Series is a marriage of the modern and the traditional. High-quality decorative animals - with a design based on the latest trends in the fashion industry and handmade from the finest fabrics and materials - which, despite their fashionable looks, still have the unmistakable natural design that makes Steiff unique.

Steiff & Swarovski
Two Great Companies Partner
To Create Teddy Bear Magic

When two legendary companies such as Steiff of Germany and Swarovski combine their talents, the results are truly spectacular. Both are respected around the world for their creativity and expertise. Since 2005, these two companies have collaborated on several unique projects bringing innovation, interesting characters and delightful editions to collectors.

Many of these highly sought-after editions have included beautiful Swarovski crystal ornaments draped around the neck of a friendly Steiff Teddy bear. This year's Cookie, The Holiday Bear is a terrific Teddy bear with a distinct Gingerbread man ornament. In other editions, Steiff has actually embedded Swarovski Element crystals in the paw pads of the Teddy bear for a glittering - ever changing - appeal. The 2012 Steiff Teddy bear Diamond has brilliant crystals in all four paw pads. When Steiff introduced Dorothy Teddy bear from The Wizard of Oz, they set "ruby" Swarovski crystals in her paw pad in the shape of the movie's logo... amazing!

SteiffOne of the most notable results of this partnership has been the striking Xillion crystal used as the anchor in the Button-In-Ear tag. The Steiff Button-In-Ear tag was originated by Margarete Steiff's nephew Franz in 1904 as a way to identify Steiff Teddy bears and animals from counterfeits. Voted one of the world's most recognizable trademarks, the basic design has remained the same for over 100 years and has been the symbol of Steiff quality Teddy bears! The importance of Steiff's collaboration with Swarovski is clearly demonstrated by Steiff creating this new Button-In-Ear design using a Swarovski crystal in a select few of their limited editions!

Both companies bring their own artistic vision and talents to each new Teddy bear. It is a wonderful combination of the best of traditional Teddy bears with the fresh twist of modern elements. Steiff collectors have fallen in love with these exceptional editions.

SwarovskiSteiff Button

The Toy Shoppe & Steiff . . . Together Since 1975

Since our doors first opened in 1975, The Toy Shoppe has been your premier Steiff Store!

Chub-Ling our Toy Shoppe exclusive by Steiff

The very first box of merchandise that we opened for our shoppe in 1975 was filled with Steiff Teddy bears and it was exhilarating! We established The Toy Shoppe way back then to bring fine dolls and Teddy bears to our collectors. With their long tradition and commitment to excellence, Steiff bears are a natural fit for our shoppe.

In the early 1900s, Richard Steiff created the modern Teddy bear as we know and love him today. Steiff's continued innovation and commitment to quality has touched generations of children around the world.

Over the years, Steiff collectors in the USA and around the world have turned to The Toy Shoppe for their Steiff bears and animals. Our selection is unmatched. We have worked closely with Steiff both in North America and in Germany to design exclusive editions for our collectors that are compelling to Steiff collectors and Teddy bear lovers alike. We travelled to Giengen, Germany to search for inspiration deep within Steiff's archives, their treasure trove of past editions that reaches into their rich history. Maximilian began our Steiff Teddy bear family over a decade ago and since then we've created a wide array of Steiff editions exclusively for our collectors. From Traveller to Little Bear to GrandPapa to Chub-ling to Polar Cub to little Jocko, each one has brought a unique character of Steiff design often introducing innovative techniques or materials in their production. Collectors have adored our Toy Shoppe exclusives by Steiff!

Danny and Barrie Shapiro of The Toy Shoppe with Jim Pitocco, President of Steiff USAWe at The Toy Shoppe are honored to be the premier Steiff shoppe in North America. Our staff is very friendly and knowledgeable and eager to assist you. Just call us toll free 1 800 447-7995 and we will be glad to help you discover that perfect addition to your Teddy bear collection or that perfect Steiff gift for a child, a baby or even yourself!

The Toy Shoppe

Photo: Danny and Barrie, owners of The Toy Shoppe pictured here with Jim Pitocco, President of Steiff USA

Steiff Tradition - Creator Of The First Teddy Bear

As the second oldest German toy company still in existence, Steiff has had a very influential role in how the world plays.

Danny and Barrie Shapiro at the Steiff Archives in Germany

Photo shows Danny and Barrie of The Toy Shoppe in one of their many visits to the Steiff factory and archives seeking inspiration for our Toy Shoppe exclusive editions by Steiff.

Margarete Steiff designed her first soft-filled fabric toy animal, an elephant made of felt, and began the family business. Margarete's nephew Richard Steiff studied art in Stuttgart and brought a heightened sense of realism to Steiff designs. In 1902, Steiff created the 55PB, a mohair plush bear that is the basis for the modern Teddy Bear we know today.

In 1902, Clifford Berryman, a well-know cartoonist for the Washington Post, made popular a caricature little bear with American president Theodore Roosevelt: thus, the "Teddy" bear was born. Children and adults have made the Teddy bear an iconic toy, universally loved and adored. Over the years, Steiff's focus on delighting children with realistic soft animals brought them fame around the world. Their innovations in airbrushing, choice materials and manufacturing have created toys that are prized everywhere.

Steiff continues to create Teddy bears and other animal friends at their factory in the small town of Giengen, Germany. After 125 years, Steiff continues to lead the world in the finest Teddy bear designs and manufacturing. Their commitment to quality and excellence has brought joy to generations around the world.

Steiff Takes Pride In Their Manufacturing & Craftsmanship

Manufacturing is so much more than just an empty word at Steiff. They have filled the term with life staying true to the tradition and spirit of the company's founder, Margarete Steiff.

Crafted By Artisans

Where things are created by hand, there is always a lot of creativity, energy, ability, experience, enthusiasm for the little details and dexterity at work. Steiff creations are hand made with lots of love - love of detail and love of the finished product itself. It is exactly this enthusiasm for the beautiful things in life, the extraordinary and the desire for perfection that you will feel when you hold a Steiff animal in your hands.

Filled With Love

Each Steiff animal tells his own story. He tells of his soft, comical or even untamed, wild, role models in nature. He reveals his own personal story of his journey from a bold vision, to an initial idea and his first birthday as a sample animal. He tells a tale of his creation from the finest materials - precious wool felt and cuddly plush of fine alpaca and mohair. His friendly eyes and hand stitched features reveal the moment in which he received his unmistakable character.

Friends For Life

It seems as if time stands still for just a moment when you see that friendly, curious smile of your new Steiff friend for the very first time. Your new friend is sure to make you happy and may even bring back memories you thought had been lost forever - memories to cherish and share with your Steiff friend forever.

Steiff Uses Only The Finest Materials

Steiff takes pride in using only the finest materials for each of their creations. With their unique, silky-soft tuft, Steiff creations are always love at first touch. Each time you snuggle up with your Steiff friend, his soft cuddly nature will melt your heart and delight your inner child.

Gold Of The Incas

The luxurious wool from the fur of an Alpaca is the warmest and thickest natural fiber that exists. Many years ago, Steiff discovered the exclusive alpaca for production of wonderful Steiff products. With its incomparable quality and lasting value, alpaca embodies an aesthetic quality and sensuousness at the same time. Thanks to the natural unsurpassable qualities of alpaca, Steiff creations retain their long lasting beauty.

Nature's Masterpiece

Silky smooth, lustrous and a gentle softness that invites you to touch and feel: all of these are characteristics of mohair. It is a fascinating natural fiber obtained from the very long, curly and sumptuous white fur of the angora goat - one of the most valuable races of goats in the world. Since 1901, Steiff has used this wonderfully lustrous, thick and velvety-feeling beautiful fiber to make their creations.

Woven Fur
Soft To The Touch

A Steiff animal owes its lifelike character to its exceptionally real and natural-feeling coat made of woven fur. This is the result of a unique three-dimensional weaving technique in which the wonderfully soft woven fur is made. The thread is woven perpendicularly into the cotton backing - thus giving each Steiff creation a lifelike character of their real role model. It is so delightfully soft that it entices you to cuddle them, stroke them and play with them.

The Steiff Purity Law

The Toy Shoppe has offered Steiff products since we first opened our doors in 1975. Their quality is legendary. This excerpt from the 2010 catalog stating the Steiff Purity Law will provide insight into Steiff's depth of commitment to the quality of their products.

“Only the best is good enough for our children.”

Pictured below is a young Margarete Steiff who founded Steiff in 1880 and established the company's commitment to quality when she devised their motto.

1. No Harmful Substances

We voluntarily go far beyond the legally required standards and even surpass them. Because we are convinced that only animals which pose no health hazard deserve the good name Steiff.

2. No Allergenic Substances

We have high expectations of our suppliers whom we oblige to adhere to the strict Steiff guidelines. We extensively examine all the basic materials before they are used in production.

3. No Harmful Dyes Or Colours

We have voluntarily imposed stricter regulations than required by law for all our dyes and colours. Children can put Steiff products in their mouths without any misgivings.

4. Highest-Quality Materials

Only the finest natural fibres, such as mohair and alpaca or woven fur made of synthetic fibres, are woven in our own weaving manufactory, Steiff Schulte in Duisburg. Furthermore, we use only carefully-selected, inspected materials by well-known manufacturers.

5. Lint-Free Plush

The plush of a Steiff animal has always been something special. It is extraordinarily true-to-nature, soft, long-lasting and does not lose any hair. We use only lint-free uppers made of the highest quality.

6. No Harmful Fillings

We use exclusively new and non-harmful materials from the factory for the fillings of our Teddy bears and soft animals. The fillings of our animals are, of course, inspected by Oeko-Tex.

7. Highest-Quality Seam Workmanship

This is ensured by the standardised Steiff seam width as well as the high density of seams, which is typical only for animals from our company. A Steiff animal will last a lifetime.

8. Hygienic Production

For the production of our animals, we pay careful attention that we adhere to all hygiene and cleanliness standards. For example, that is why use metal detectors during all the production processes.

9. Independent Inspection

For decades, we have had our products independently inspected by the LGA in Nuremberg, and we collaborate intensively with other independent institutes, such as TUV and Dekra. In our laboratory in Giengen an der Brenz, we conduct over 12,000 additional tests every year. The Steiff Quality Management System is certified according to DIN EN ISO 9001 (German Industrial Standards)

10. Quality Since 1880

Throughout the various production steps, we produce continuously environmentallyfriendly as well as in view of the flawless quality and longevity of our products. A Steiff animal can be a companion throughout a whole childhood and still be a source of joy even as an adult.