"Only the best is good enough for our children" - founder Margarete Steiff

The Tradition of Steiff est. 1880 The Button In Ear is the unmistakable symbol for quality toys from the Steiff company in Giengham, Germany. Founded by an extraordinary woman, Margarete Steiff, the company continues an incredible 100-plus year streak of innovation and creativity that found its way into the hearts of children and adults around the world. Steiff looks to the future with new creativity while remaining committed to their tradition and unique history. Click here for more about the tradition of Steiff.

The Toy Shoppe is proud to offer Steiff editions with their rich tradition and committment to excellence. We have worked closely with Steiff to produce several editions made exclusively for The Toy Shoppe that have wonderful personality as well as historical significance to the Steiff collector.