Madame Alexander Is Celebrating Their 90th Anniversary!

What a doll does for a little girl is to develop her capacity to love others and herself.

These are the words spoken by Madame Beatrice Alexander and represent the spirit and love that is encapsulated in each and every Madame Alexander doll.

2013 Madame Alexander A Historic Collection Of Dollmaking

The year was 1923, a time when a woman working outside the home was rare, and a woman starting a business was virtually nonexistent. But over time, the dolls created by her business grew to represent characters inspired by history, art, literature, entertainment, and the world's cultures. Today, 90 years later, The Alexander Doll Company continues her legacy by making quality dolls that cross the generations.from a little girls first baby doll, to a collector's treasured edition.

90 Years Of Amazing Dolls

The history of the U.S. itself is reflected in the many dolls that the Alexander Doll Company creates. The Hollywood collection includes characters from classic movies like The Wizard Of Oz and Gone With The Wind. The Madame Alexander 2013 collection includes Dorothy In The Poppy Field and Scarlett O'Hara Honeymoon Dress.

Classic Literature is also an ongoing favorite source of inspiration for the Alexander designers. Their series of dolls from the classic Little Women adds new versions of these characters as they celebrate Meg's Summer Wedding.

Going deeper into the arts, The American Ballet Theatre is recognized as an American treasure. Madame Alexander features a number of incredible editions based on this historic dance company. For 2013 Madame Alexander includes Snowflake From The Nutcracker Collection.

Through The Alexander Doll Company's history though, the tradition the company has celebrated most is the passing of the love of dolls from mothers to daughters and even granddaughters. Dolls like the 2013 Dressed Like Mommy is a wonderful example of the Mother - Daughter traditions that are brought to life in these amazing 8 inch Wendy dolls. This year, we also see a doll created in the spirit of a relatively new tradition. Wendy Walks for Cancer is a salute to all of the mother and daughter teams that have taken part in a walk together to raise money for research.

And of course, every little girl's favorite gift, the classic baby doll. The 2013 Baby Alexander editions include two new Pussycats and three new Huggums.