Manufacturing is much more than just an empty word at Steiff. They have filled the term with life staying true to the tradition and spirit of the founder of Steiff, Margarete Steiff.

Steiff takes pride in using only the finest materials for each of their creations. With their unique silky-soft tuft, Steiff creations are always love at first touch. Each time you snuggle up with your Steiff friend, his soft cuddly nature will melt your heart and delight your inner child.

Steiff's "Button-in-Ear" signifies the best of the best! Each Steiff creation proudly wears an ear tag - a clear & recognizable identification.

The Toy Shoppe has offered Steiff products since we first opened our doors in 1975. Their quality is legendary. This excerpt from the 2010 catalog stating the Steiff Purity Law will provide insight into Steiff's depth of committement to the quality of their products.

We voluntarily go far beyond the legallyrequired standards and even surpass them. Because we are convinced that only animals which pose no health hazard deserve the good name Steiff.

We have high expectations of our suppliers whom we oblige to adhere to the strict Steiff guidelines. We extensively examine all the basic materials before they are used in production.

We have voluntarily imposed stricter regulations than required by law for all our dyes and colours. Children can put Steiff products in their mouths without any misgivings.

Only the finest natural fibres, such as mohair and alpaca or woven fur made of synthetic fibres, are woven in our own weaving manufactory, Steiff Schulte in Duisburg. Furthermore, we use only carefully-selected, inspected materials by well-known manufacturers.

The plush of a Steiff animal has always been something special. It is extraordinarily true-to-nature, soft, long-lasting and does not lose any hair. We use only lint-free uppers made of the highest quality.

We use exclusively new and non-harmful materials from the factory for the fillings of our Teddy bears and soft animals. The fillings of our animals are, of course, inspected by Oeko-Tex.

This is ensured by the standardised Steiff seam width as well as the high density of seams, which is typical only for animals from our company. A Steiff animal will last a lifetime.

For the production of our animals, we pay careful attention that we adhere to all hygiene and cleanliness standards. For example, that is why use metal detectors during all the production processes.

For decades, we have had our products independently inspected by the LGA in Nuremberg, and we collaborate intensively with other independent institutes, such as T†V and Dekra. In our laboratory in Giengen an der Brenz, we conduct over 12,000 additional tests every year. The Steiff Quality Management System is certified according to DIN EN ISO 9001 (German Industrial Standards)

Throughout the various production steps, we produce continuously environmentallyfriendly as well as in view of the flawless quality and longevity of our products. A Steiff animal can be a companion throughout a whole childhood and still be a source of joy even as an adult.